Like Messenger, you can use WeChat to launch various marketing and ad campaigns.
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In addition to full messaging capabilities, you also get payment services, news, maps and more. With more than 800 million users, the app for messaging, social media, and e-payments is where your customers will be most accessible. If you’ve got customers in China, WeChat is a no-brainer. Messenger ad campaigns are priced individually through Facebook ad auctions. Produce scannable codes to bring new users directly into Messenger conversations with your business.Boost customer service with the live chat plugin.Generate leads via Messenger campaigns.If that wasn’t enough, Messenger allows your business to leverage the power of instant messaging in a host of ways. Your business probably already has a Facebook page and even if your customers aren’t on Facebook, they’re probably on Messenger. It’s available in almost every country but China.
Access metrics, like how many instant messages you send and how many you read.Īs an IM app to boost your business’s external communication capabilities, Facebook Messenger is right on WhatsApp’s heels.Boost customer support as a live chat solution.WhatsApp for Business offers a business profile, a greeting message, a quick reply and an away reply. WhatsApp also features a limited business tool to connect small enterprises with their customers. There’s a group chat feature allowing only admins to send instant messages. With more than 2 billion users, there’s a good chance your customers are using its texting, group chats, file sharing, and voice and video calls. WhatsApp is the most-used instant messenger app around. WhatsAppĪvailable on: Android, iOS, Windows, macOS, Web Now that you’re familiar with the definition of instant messaging, let’s explore the most popular instant messaging platforms your business can use for external communication. Instant Messaging Tools for External Business Communication This development has brought a range of benefits to both individuals and companies, including better communication between coworkers and increased team productivity. In recent years, IM has expanded to include various communication features, not just for personal use, but for corporate environments. In some cases, access to the network can be controlled by a network administrator. Often, users access the platform by downloading the client’s application to their device of choice and registering with their phone number. While most people view IM as a vehicle for sending direct messages, nowadays most instant messaging apps employ centralized servers that facilitate messages between users.
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Instant messaging software has long been known for its direct peer-to-peer connections, pioneered by the now inoperative AOL Instant Messenger (AIM).ĪIM, and other similar IM programs, initially allowed two ‘contacts’ to directly send and receive text-based messages, provided both users were online, logged on with the client and had access to each other’s unique screen names. Instant messaging, also known as IM, is an online communication method that connects two or more people in real time for back-and-forth conversation.
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